The communications and internet technologies market is a fickle niche. Over the years the most prolifically sold devices initially have generally continued to dominate the market. Many of the most notable corporations in this technology field were dynamic forces for change when they began. Most believed they would stand in the forefront for decades. However, with the creation of Android based technologies the stranglehold on the world’s communications technologies has been greatly loosened. Over the last few years the grip has been loosened to the point that soon Google’s renowned operating system may overtake these other companies in the smartphone and overall mobile device market.
The market share by itself has proven that Blackberry and Windows Mobile are losing ground to the upstart companies of Google (among others) and Apple. The Android OS based mobile devices have steadily increased in their acquisition of communications technology market share. This operating systems was cited as likely to achieve a ten percent total market share in 2010.
It only makes sense that cell phones manufactured to use the first-rate operating system would begin to overtake somewhat dated technology. The iPhone built the box that Blackberry and Windows Mobile would be buried in, but it seems that the continually expanding customer base of Droid and similar smartphones will nail the coffin closed. The iPhone is a closed system that seems to be supported solely by avid enthusiast that cannot fathom the concept of superior technology existing outside of Apple. However, with upcoming plans by Google to unveiling their newest variation of their operating system which will be iteration 2.2, codenamed “Froyo”, it will be yet another step toward total dominance of the market.
The newest reiteration of Google’s OS will have several cosmetic enhancements that make it both prettier and run smoother. The best parts of the new update are what will be the most crucial components in the smartphone marketing war. The extensiveness to turn any smartphone that has Froyo installed into a wi-fi hot zone is a perk many have longed for. However, there is even better news for Google fans. This operating system iteration will make it easy for for surfing the web up to five times faster than the Eclair. The world’s most prolifically used search engine company also claims their new web browser is the fastest in the world without a doubt.
When it comes to motivations that other companies might fear the continual advanced of the Google operating system the Droid X may prove to be a big play in the dominance game. This device is heavily touted as being a major bounce over its nearest competition. This sleeker, some would say sexier, version of the Droid phone is smaller and far more technologically sophisticated than its trailbreaker. The whole device has been slimmed down to a nearly uniform 3/8 inch in thickness. The camera is the only reason it is not completely uniform as this component needed to be half of an inch larger.
Between it’s three microphones for perfect audio, 720p capacity visual settings, and high-end battery life this cell phone is set to make a primary splash in the market. It even comes with the ability for DNLA interoperability. This is the first phone to offer such capacity. This technology allows for the user to output video to their blue-ray dvd player or DNLA capable television directly.
These factors are very important reasons as to why Google’s operating system is set to completely wield authority in the mobile phone and devices market soon. While other operating systems have been around longer and have higher numbers of iterations, such as the new Blackberry 6 OS, this operating system is only in its second iteration. Some would cite that this fact makes it ‘too new’ to be trusted. The realism has proven such naysayers wrong. The truth is that this technology has simply proven to be very effective and solidly constructed. It can already fight against and surpass other operating systems that have been the major players in the market.
The other companies of note in this communications technology scramble are doing their best to make allowance for what Droid, Google, HTC, etc are doing with their operating system. They are going to be hard pressed to handle this sort of technological innovation. The open source attributes of Google’s OS for developmental work has allowed the companies that use this operating system to grow. Any company that does not utilize this system should be worried. When facing this counteroffensive on market share they are not facing one company but plenty that use the system.
The people today that benefit the most from all of the control struggles for market share dominance are the end-users. The severe rivalry has compelled some of the larger more entrenched providers to try new innovative methods. However, it is the new arrival Android companies that have the most to offer. Their wide wide variety of smart phones released into the market means that there is a smartphone choice for everyone.