The mission statement says it all “Our vision is to become THE communication entertainment brand. We inspire people to do more than just communicate. We enable everyone to create and participate in entertainment experiences. Experiences that blur the lines between communication and entertainment.”
Many people don’t know how this company came to be. A spin off of Sony, Sony Ericsson is a 50/50 JV Partnership between Sony Corporation and Telefonaktiebolaget LM Ericsson and was established in October 2001.
They may have been a little late off the launch pad, but Sony Ericsson has impressed the skeptics. SE started developing it’s Android Phone Xperia X10 in mid 2009, but wasn’t ready for release until early 2010. It first appeared on Vodafone in Europe.
The wait was worth every second. They have come up with a line of powerful Android Devices which include a little brother and sister of the X10. The Smasung Xperia X10 Mini and X10 Mini Pro aren’t the less developed part of the family. In fact they are just as powerful and functional. Just a little smaller with some minor differences.